The recent launch of MCP by WeChat Pay has been a game-changer in the world of AI commercialization. This innovative feature not only addresses the revenue-generation gap in AI but also highlights the strategic moves of tech giants in the AI era.

By introducing MCP, WeChat Pay has unlocked new revenue streams for AI-powered applications. Previously, user interactions with AI were limited to casual conversations, with little scope for monetization. However, with MCP, AI can now facilitate direct payments during user interactions. For instance, when a user requests an AI to compose a poem, the AI can generate a payment QR code, prompting the user to make a payment before enjoying the creative output. This seamless payment process significantly enhances conversion rates.

Beyond being a payment gateway, WeChat Pay's MCP offers a comprehensive data loop. Traditionally, merchants had to wait for data feedback to make decisions. But with MCP, AI can access real-time payment status, enabling quick adjustments to service content and pricing. This shift allows merchants to optimize their return on investment (ROI) in the rapidly evolving market.

MCP also transforms revenue into a new data source, driving self-learning business models. Each successful transaction not only generates income but also serves as crucial data support for AI service optimization. Through continuous feedback, AI can enhance user lifetime value (LTV), creating more revenue opportunities for merchants.

With MCP's support, AI commercialization scenarios continue to expand, spanning content monetization, online education, e-commerce curation, and intelligent services. The potential applications are exciting and hold immense promise for the future.