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AI Ethics and Regulation: The "Clear and Orderly" Campaign's Impact

  • 2 min read

In a bid to curb the misuse of AI technology, the Central Cyberspace Affairs Commission launched the "Clear and Orderly: AI Technology Misuse Rectification" campaign in April 2025. The initiative has been focusing on addressing public rights infringements caused by AI face-swapping and voice mimicking technologies, as well as addressing the issue of public deception due to the lack of content identification.

During the first phase of the campaign, a joint effort by various cyberspace departments across the regions has yielded significant results. A staggering 3,500 AI products, including mini-programs, applications, and intelligent entities, were dealt with, and over 960,000 pieces of illegal information were removed. Additionally, more than 3,700 accounts were penalized, all aimed at severing the marketing channels of non-compliant products and encouraging websites to enhance technological security measures and accelerate the implementation of synthetic content identification.

Various regions have adopted different approaches to advance the rectification efforts. In Beijing, a reporting channel was established, creating a "user marking—platform verification—joint disposal" model that successfully resolved 26 reported cases. Shanghai's cyberspace department organized legal propaganda activities covering over 400 enterprises to ensure explicit identification standards were enforced. Zhejiang's cyberspace department intensified supervision over AI applications and platforms, intercepting and clearing over 25.5 million pieces of illegal information.

Major platforms have also been proactive in fulfilling their responsibilities. Tencent has regulated application management and optimized inspection mechanisms, dealing with over 570 non-compliant products. Weibo has cleared more than 4,800 pieces of违规 content through various review channels. TikTok established a "Red-Blue Confrontation" mechanism to fix potential security vulnerabilities and enhance the ability to identify false information.

The "Clear and Orderly: AI Technology Misuse Rectification" campaign, initiated in April 2025, has addressed over 3,700 non-compliant accounts. In the first phase of the rectification, more than 3,500 non-compliant AI products were dealt with, and over 960,000 pieces of illegal information were cleared. Cyberspace departments across various regions are actively taking measures to promote explicit identification standards and platform responsibility, ensuring network security.

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