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AI-Powered Browsing: Microsoft's Edge Copilot Mode Unveiled

  • 3 min read

Microsoft has stepped up its game in the AI-powered browser arena with the introduction of Copilot Mode in its Edge browser. This innovative feature aims to revolutionize the way users browse the web by providing AI-assisted navigation, search, and chat capabilities.

AI-Powered Browsing: Microsoft's Edge Copilot Mode Unveiled

Copilot Mode is currently in the experimental phase and is available as an opt-in feature for free to Mac and PC users. The primary components of Copilot Mode include a new tab page for search, chat, and web navigation, as well as AI assistance on specific web pages. For instance, users can ask Copilot to modify a recipe to make it vegan or simply present the recipe without the accompanying backstory.

Microsoft claims that Copilot can handle a variety of tasks on behalf of users, such as booking appointments, creating shopping lists, and drafting content. This "agentic" use of the web represents a significant leap in the AI browser race. However, it remains to be seen whether consumer adoption will naturally follow. While the goal is to simplify everyday tasks, such as booking a room on Booking.com or a flight via Kayak, interacting with an AI to go through options and needs may not always be faster than doing it manually, depending on the user's familiarity with the website.

Copilot also offers voice input, which could be beneficial for users who are less tech-savvy or have limited mobility. In the future, users will be able to provide Copilot with additional context, such as credentials or history, to manage more advanced actions like bookings. For now, the process is more manual.

One of the most intriguing aspects of Copilot is its ability to serve as a research companion. With user permission, Copilot can view all open tabs to understand the user's browsing context. This feature could be particularly useful for product comparisons or online research, such as comparing flight or hotel prices across multiple sites. Integrating this functionality into the browser could streamline the process of translating the user's needs to the digital assistant.

In the future, Copilot will also prompt users to resume their projects or research by recommending next steps, according to Microsoft. The company emphasizes that Copilot will only access a user's browsing content when they choose to allow it, with visual cues to ensure transparency for the end user. However, the ability to toggle a feature that can view and listen to users while they search may raise privacy concerns for some individuals.

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