Apple is set to revolutionize the way users discover apps on the App Store with the introduction of AI-generated tags. Announced at the Worldwide Developers Conference (WWDC 25), the company revealed that it will leverage AI technology to enhance the app discovery process, making it easier for users to find the apps they need while providing developers with valuable insights into how their apps are being discovered.
The new AI-generated tags will highlight specific features and functionalities found in an app, initially generated by Apple's large language models using various sources, such as the app's metadata. These tags will then undergo a human review process before being applied to apps on the App Store. Users will be able to utilize these tags when searching for apps, appearing alongside categories on the search page and within search results.
Apple's AI-powered tags aim to surface information that is often buried in app listings, such as the app's App Store description, category, metadata, or even its screenshots. By doing so, the tags will help users more easily find the apps that offer the desired functionality while giving developers a better understanding of how their apps are being discovered.
In addition to the new tags, Apple is also introducing several other improvements to the App Store. Developers will now be able to create custom product pages that appear when a user searches for apps using specific keywords. This feature will allow developers to showcase their apps more effectively and increase their visibility in search results.
Furthermore, Apple is enhancing its app "nutrition labels" feature, providing users with more detailed information about the apps they download. The company is also expanding its lineup of app age ranges, now offering five different age categories to better cater to users' needs.
Lastly, Apple is extending offer codes to consumables, non-consumables, and non-renewing subscriptions, allowing developers to offer promotions and discounts to users more effectively.
Overall, Apple's AI-powered app discovery features and improvements to the App Store are set to revolutionize the way users find and interact with apps. By leveraging AI technology, the company is making it easier for users to discover the apps they need while providing developers with valuable insights into their app's discoverability. These enhancements will undoubtedly have a significant impact on the app ecosystem, benefiting both users and developers alike.